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Our Mission

Our goal is to make it simple and cost-effective for all retailers, marketers and food producers around the world to implement edible coatings, using only biodegradable and edible materials, for a plastic free world, where costly food loss and waste are a thing of the past.

Our Story

Breakthrough Research

Sufresca® was founded based on breakthrough research about edible, natural coatings developed at the Hebrew University’s Robert H. Smith Faculty of Agriculture, Food and Environment.

Coating the Impossible

At first, we tried formulations for pepper, a complex vegetable that no one had managed to effectively coat before. This was followed by garlic bulbs and pomegranate arils. Distinct technologies constituted the prototypes on which Sufresca® was founded.

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Thinking Differently

We set out to find the best commercial way to solve the problem of fruit and vegetable waste. We had to think differently – adapting our core innovation to a larger portfolio.

We broke the industry’s assumption that you need a specific formulation for each variety! Our innovative formulation types cover many varieties of fruit and vegetables.

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Simple Implementation

Coating the Impossible
for a Waste-Free World

OUR TEAM

Efrat Boker Ferri Co-founder & CEO

Over 18 years in executive management positions including CEO of Formtest, VP Investments of ProSeed Ventures, Board member of the Technion incubator, Founder & CEO of a few startups in the fields of OCR & Neuroscience. B.A in Chemistry & Phisics and M.A in applied science from the Hebrew University

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Prof. Amos Nussinovitch Founder

Emeritus professor at the Hebrew University. 30 years of researching different aspects of food processing, including hydrocolloid texturization, edible and biodegradable films, hydrocolloidal carriers, food processing, biological systems, and water soluble polymers.

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Yigal Galli Chairman of the Board

Founder and managing partner of Rimonim AgTech VC Fund. Over 20 years of experience as CEO of several private and public international food companies.

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Ofir Daube VP Product

Experienced in product management and development, marketing and regulation in different fields. Co-founder of two startups. M.Sc. Psychological & Psychiatric Anthropology, Brunel University London.

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Tal Marmur Sirota VP R&D

Experienced R&D manager, whose M.Sc. thesis produced our prototype coating for pepper. Skilled in pharmaceutics, pre-clinical and clinical studies, GMP, food science and technology. M.Sc. Agriculture with Honours, focused on Biochemistry & Food Science, The Hebrew University.

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Dr. Alik Belitzky Director of R&D

Ph.D. Chemistry, experienced R&D leader, including project and product management in materials, 3D printing, food and beverages, and cleantech industries

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Dror Eigerman Member of the Advisory Board

Experienced Chief Executive Officer with a demonstrated history of working in the import and export industry. Skilled in CEOs, International Marketing, Business Development, Export, and International Sales. Strong business development professional with a Master of Business Administration (M.B.A.) focused in Management Information Systems, General from Tel Aviv University

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Zahi RabinovitzLab Manager

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Zahi Rabinovitz, Lab Manager- Specialises in various types of edible coatings and formulations Over eight years of experience working with hydrocolloids and water soluble polymers, carrying out trials of coatings fruit & vegetables.
Zahi Rabinovitz, Lab Manager- Specialises in various types of edible coatings and formulations Over eight years of experience working with hydrocolloids and water soluble polymers, carrying out trials of coatings fruit & vegetables.
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Roi FlexerOperations Manager

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B.Sc Industrial Engineering and Management. Highly experienced AgriTech operations manager with over 10 years experience, including marketing, distribution and scale-up
B.Sc Industrial Engineering and Management. Highly experienced AgriTech operations manager with over 10 years experience, including marketing, distribution and scale-up
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Dr. Leor KorzenNovel Ingredients R&D Lead

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Dr. Leor Korzen, Novel Ingredients R&D Lead - PhD & Postdoc in Biology and Oceanographic and Limnological Research. Experienced scientific director and co-founder of a start-up in the field of early the detection of disease and pests in agriculture.
Dr. Leor Korzen, Novel Ingredients R&D Lead - PhD & Postdoc in Biology and Oceanographic and Limnological Research. Experienced scientific director and co-founder of a start-up in the field of early the detection of disease and pests in agriculture.
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Dr. Nimrod YavoNew Products R&D Team Manager

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Ph.D. in materials chemistry. Highly experienced reasercher and data analyst, with background in 3D printing, skilled in materials preparation and characterization
Ph.D. in materials chemistry. Highly experienced reasercher and data analyst, with background in 3D printing, skilled in materials preparation and characterization
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Dr. Ayelet AtkinsR&D Team Leader

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Ph.D. scientist with broad experience in biomedical- engineering, including Post-Doctoral Research Fellow University of Toronto and head of Electron Microscopy unit
Ph.D. scientist with broad experience in biomedical- engineering, including Post-Doctoral Research Fellow University of Toronto and head of Electron Microscopy unit
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Ariella AugenbraunR&D Project Manager

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Ariella Augenbraun, R&D Project Manager - B.Sc in Plant Science in Agriculture, Hebrew University of Jerusalem. Experienced in agronomy and research.
Ariella Augenbraun, R&D Project Manager - B.Sc in Plant Science in Agriculture, Hebrew University of Jerusalem. Experienced in agronomy and research.
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Guillermo AndersonR&D Project Manager

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Guillermo Anderson, R&D Project Manager - M.Sc. Marine Ecology and Sustainability, Tel Aviv University. Experienced in Biological, physical and chemical analyses to test plastic and bioplastic biodegradation in marine environments.
Guillermo Anderson, R&D Project Manager - M.Sc. Marine Ecology and Sustainability, Tel Aviv University. Experienced in Biological, physical and chemical analyses to test plastic and bioplastic biodegradation in marine environments.
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Aleksey KornienkoManufacturing

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M.Sc Economics with more than six years experience in production
M.Sc Economics with more than six years experience in production
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Omer NaharanIsrael Trials Manager

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Omer Naharan, Israel Trials Manager- M.Sc. Agronomy, Hebrew University of Jerusalem. Experienced in commercial agronomy, including marketing and sales
Omer Naharan, Israel Trials Manager- M.Sc. Agronomy, Hebrew University of Jerusalem. Experienced in commercial agronomy, including marketing and sales
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Gonen PazSpain & LATAM Sales

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Sales expert of in agriculture sectors of Spanish speaking countries, with over 20 years experience of marketing and sales in Spain and LATAM
Sales expert of in agriculture sectors of Spanish speaking countries, with over 20 years experience of marketing and sales in Spain and LATAM
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Dr. Yishai Karton Scientific Advisor

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Emeritus at the Israel Inst. For Biological Research. 30 years of researching and leading applied interdisciplinary projects in synthetic organic chemistry, Chemistry of natural products and particularly of heterocyclic compounds with cholinergic activity in view of a replacement therapy for Alzheimer disease.
Emeritus at the Israel Inst. For Biological Research. 30 years of researching and leading applied interdisciplinary projects in synthetic organic chemistry, Chemistry of natural products and particularly of heterocyclic compounds with cholinergic activity in view of a replacement therapy for Alzheimer disease.
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Sufresca® 2023