15 Jan 2021 — Fresh fruit and veg packaging innovation has several core aims, including product protection, shelf life enhancement and hygiene defense. The COVID-19 pandemic and a reinvigorated e-commerce boom are increasing functional packaging’s value, while environmental sustainability issues, like food waste, recyclability and virgin plastic reduction, remain crucial.

PackagingInsights explores the sector’s key themes with leading packaging suppliers Smurfit Kappa, DS Smith, Sealpac, Mondi, and edible coating specialist Sufresca.

“The pandemic had a significant impact on consumers’ shopping behaviors. E-commerce is booming, with more consumers buying groceries and meal kits online. This requires customized packaging solutions that also keep fruit and veg fresh,” outlines Teresa Del Re, marketing director at DS Smith.

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